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Tools

Free tools for analytics, SEO and web work: build GTM containers, write GA4 annotations, name forms consistently and score metric quality.

Metric quality checkerScore a metric against eight questions and see how useful it is for managing the business.GTM container builderCustomize a complete ecommerce GTM container, check its dependencies, and export import-ready JSON.Form name builderPick a form type from a controlled taxonomy and copy the exact value to track.GA4 annotation builderWrite consistent GA4 annotations with event templates and description suggestions.