Thoughts

Notes on analytics, measurement, SEO, and the practical use of AI in digital work.

·8 min read

What don't heatmaps tell you about your website?

Heatmaps show how people use a page, but they rarely give you enough to compare the same content element across a whole site.

Analytics
A green turtle character examines a contact detail report through a magnifying glass, revealing email address and phone number copy events alongside link clicks.
6 min read

What does contact detail tracking leave out?

Tracking email and phone link clicks alone can give an incomplete picture of contact detail use. Check what your reports actually measure.

Analytics
Cartoon mouse sage in a purple robe pointing at an article layout, with speech bubbles showing a reading-time progress bar, a completion bar and a checkmark
12 min read

Are people reading your articles? A practical guide to content consumption metrics

Page views and scroll depth don't show whether anyone read your article. Measure reading progress, reading time and an estimated read instead.

Analytics
Green cartoon turtle wearing glasses compares centered and left-aligned paragraphs
11 min read

Centered or left-aligned text? How alignment affects online readability

Text alignment affects reading flow, scannability, and accessibility. Learn when centering works and why body text should usually be left-aligned.

Accessibility
A turtle moderator takes notes as an owl, a fox and a bear discuss different perspectives around a round table
4 min read

Use AI for multi-expert analysis with one prompt

Turn ChatGPT or Gemini into a panel of experts. The expert panel prompt helps you get nuanced, multi-angle insights instead of generic AI summaries.

AI & Prompting
A turtle wearing purple glasses edits a prompt on a tablet as a tangled speech bubble becomes a structured instruction card
4 min read

Use prompt optimization system to create better prompts in ChatGPT

Learn Donatello’s 4-D method to turn vague AI inputs into clear, high-quality prompts for ChatGPT or Gemini.

AI & Prompting
A turtle in a lavender suit places a yellow key-message card above three purple supporting cards on a presentation board
19 min read

Create a McKinsey-style presentation with ChatGPT or Gemini

Build a McKinsey-style presentation your audience understands, with AI. Includes slide examples, SCQR, the Pyramid Principle, a copyable prompt and a slide test.

AI & Prompting

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